Estuve muy cansado. Caí sobre unas zapatillas yendo al baño. Me tocó una corriente eléctrica en la ducha. Pronto descubrí que alguien había entrado a mi pieza en la noche para teñir toda mi ropa azul. Una lata considerando las reuniones importantes que tuve esta mañana. Bajé rodando por la escalera después de haberme olvidado del primer escalón. Cuando me despierto de la inconsciencia, revisando mis varias heridas, noto que un perro se está meando sobre mi pie derecho. Lo veo pero no lo siento por que mi pie derecho todavía esta en la escalera. Lejos de donde me ha (Read more)

From a theoretical standpoint I guess it always is. So saying that launch day is getting closer is likely to be as irrelevant – or of no interest at all – as saying that the future comes closer every day. So let me re-phrase that and say that launch-day is getting relatively really close. And THAT… is about time (understatement).

I don’t know if it’s us or if it always takes 6 months from decision to launch a fairly simple web-site. Anyway it’s frustrating, extremely frustrating. Right now we are approaching serious Chilean corporations with our cute little value-propositions, asking (Read more)

We have already had some moments of glory, others of despair - since we founded our company. More will come, better moments I hope - worse ones for sure.  If life was a constant feeling of being numb, it probably wouldn’t be much fun at all. But if running your own company was a constant feeling of being numb, life would probably be more fun. Right now I‘d say we are in a pre-everything kind of nervous state of mind. I know I am. May is by far the most boring month of NEEDISH so far. Considering that we have (Read more)

Kafka said something like: “The light in the tunnel could be a train”. But Kafka was a depressed anti-social poet, wasn’t he? I saw the NEEDISH-light today. On a secret location, somewhere in the mighty djungle called the World Wide Web we have hidden a link to the test-server where the first version of NEEDISH is being built. Digital guards are surrounding the area and only the wholy 7 (the team) is allowed to enter the future. Today I logged on and… I guess test-drove is a proper word. If NEEDISH was a car today, would have been the day (Read more)

In Sweden on May first we sometimes say… or rather… in Swedish we say (sometimes abroad): “Maj maj måne jag kan lura dig till Skåne”. I would consider it the bad sequel to April fools. I guess we just love to make fun of people in Sweden. It makes sense. No one is ever angry over here, so you can get away with pretty much anything. Maj maj måne, however, I think lost traction for two reasons:  

1) Second mover’s disadvantage (never heard about it, but I imagine there must such a disadvantage… otherwise no one would have the first (Read more)

 From the airport in Buenos Aires… My flight is delayed and I will have to spend the night in Madrid tomorrow, which means I am on the road for like 48 hours before I get back.

Boring. Really fucking boring, but still somehow I feel calm and happy in a strange way. I just spent 15 minutes talking to 7 Argentinean make-up selling chicas at the duty free store. Probably one of the reasons for moments of happiness. We’ve had more meetings since the last blog-entry and it’s been good. Not resulting in any money but they have helped us (Read more)