an explosion of rayt! (credits: Steve Jurvetson)

This is another excerpt from our application for the Global Young Social Entrepeneurs' Competition: (only 17 days left to find out if we're one of the winners!)

"We have designed Rayt to be perfectly compatible with an innovative viral marketing strategy that will recruit new users, build awareness, and ultimately bring in press and revenue-generating customers.

This viral marketing strategy is based on the conclusion that webmasters benefit when their website is rated favorably. Being rated favorably enables webmasters to quickly earn the trust of new users, as well as improve