As excerpted from our application for the Global Young Social Entrepeneurs' Competition:

"Rayt creates revenue by providing customized services for nonprofits and other activist groups. Rayt gives these groups the ability to engage their constituency in a unique and powerful way by empowering their members to leave relevant and charged messages on the websites of controversial institutions.

Up until now, online activism has largely centered around online petition campaigns. Online petitions, however, are usually sent to just one inbox and are likely deleted or never read. Rayt comments, on the other hand, are read by all and stay up