The Internet assists social change campaigns by making participation easier. You don't need to go to a particular location to volunteer or even write a check to donate. It's just point and click, point and click. But by taking advantage of the online medium, many organizations are losing the benefit of the face-to.face campaign: getting the most out of each volunteer.

[Contents: An Offline Example: The Local Soup Kitchen / Applying These Lessons Online: Freeing a Blogger / How Small Campaigns Can Solve the Volunteer Utilization Problem / Solutions for Big Campaigns: Barack Obama's Campaign for President / Pitfalls of