Thomas F. Schaller
As the 1990s drew to a close, a
friend and former student of mine with a shrewd marketing sense
inquired into copyrighting "the Naughties" as a term referring to this
decade.You can understand his objective - and confusion.
There's no confusion about what to call the Sixties or the Eighties.
Even for most of the coming decade, we can use the "Teens." But the
first decade of any century, when the second-last digit is a zero, is
difficult to label.The "Zeroes?" The "Oughts?" The "Ohs?"Ten
years later, I wish the "Naughties" had caught on because, with the
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