A good friend of mine sent me this today. What a good and intelligent to make awareness. The story goes like this:
"Using a ketchup sachet, we demonstrated the horrific nature of
living in a land mine affected country and how much a part of everyday
life that horror is. The idea is simple: as you tear open the sachet
you also rip through the child's leg and the ketchup inside pours out
like blood." Designed by Publicis Mojo.
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