Lacta, Guiness, y Realidad Aumentada

Brands have often used Augmented Reality (AR) to reveal hidden content. Hold your phone up to a marker and discover animations, videos or games. But AR is increasingly becoming a way for consumers to attach and deliver their own personal messages. Like a love note virtually connected to a chocolate bar. Greek chocolate brand Lacta has a long tradition of TVCs in which lovers use the bar itself to send a heartfelt message (see below). A continuación el link: http://www.youtube.com/watch?v=WTkRvcN-YhQ&feature=player_embedded ... Leer más