Daffy’s, a high fashion retail store, recently opened up and wanted to inform their customers of their new store location and amazing sales of up to 80% off high end fashion. The challenge was how to break through all the clutter in one of the most advertised cities in the country. In order to do this, they decided to bring back the old peep show and sleaze factor of old Times Square New York.
Devito/Verdi, USA with helpt of Click 3X created an interactive virtual peep show. People passing the street can walk up to the digital display and press
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