A dark art no more


From The Economist print edition Like management methods before it, innovation is turning from an art into a science "WHAT matters gets measured." That is one of the basic tenets of corporate strategy taught at business schools. As driving growth through innovation is today at the top of corporate agendas you would expect to find managers treating it like a science. After all, manufacturing philosophies such as "total-quality management" (a process of continuous improvement) and "Six Sigma" (which uses statistical methods to eliminate variations and defects) were quantified and widely deployed a long time ago, often with good results. Yet ... Leer más