Jerseys have become associated with well-known wearers in the arena of elite sports figures. Fans know their favorites by jersey number alone. Who wears jersey #8 in the National Basketball Association? Maybe many guys do, but the response from a truefan will be L.A.'s "Kobe Bryant." When the Lakers won over the Magic in the 2009 NBA Championship finals, jersey wholesalers were barely able to keep number eight available. Likewise, if a fan hears #7 and "Pittsburgh Steelers" -- the answer is instantaneous: Ben Roethlisberger, prevailing quarterback of the Super Bowl. Feeling close to their winners by wearing sports jerseys
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